For Residential and Commercial Property Damage Remodel/Restoration Construction Contractors

Now in 37 different USA states

3RS Profit MAX / The Playbook© was the first restoration contractor insurance claims process training program in the country and is still the only one that can and does teach the insurance claims repair process from the construction, financial and legal perspectives that make all the difference in your financial outcomes.   With 3RS Profit MAX / The Playbook©, you'll learn how to immediately & dramatically increase your property damage restoration project profits & income, go from P&C insurance "industry standard" low ball pricing to top dollar real, true and accurate (RTA) pro contractor free market pricing with 100% CUMULATIVE GC O&P, get paid for additional line items that most contractors never think to ask for, and move your customers insurance covered property damage claims from "filed to final" in record time.  

"Profit MAX" defined; profit earned by restoration contractors as a result of assisting insured property owners with damage to achieve maximum property damage insurance claim settlements relative to the premiums paid.  


Pro Contractor Endorsement

"Soon after ordering and studying the program I was able to increase an insurance adjuster’s estimate from $34,000 to $71,000. Borrow the money if you have to, get this program and you'll make it back on one deal, probably double your income too." Jay Gomez, Jay's Roofing and Siding, Bozeman, MT



Pro Contractor Endorsements

Overall I am very pleased with the product and feel it was money well spent. When I sat down to read The Playbook for the first time it was one of those reads you don’t want to stop on. I found it that interesting. It was very informative and I found the information useful."   Dave Stewart - Contractor Sales Rep/Lawyer/Public Adjuster - Illinois

Pro Contractor Endorsement

 "When I purchased his Profit Max program and applied all that I learned from it, I was quite impressed with the way it helped me to vastly improve my effectiveness as well as my profit potential. Only wish the program and his 3RStimax estimating software had been available years ago. I'd be retired by now!"   Harold Wren - General Contractor, Wren Builders - Minneapolis, Minnesota

Pro Contractor Endorsement

"This is not something I want to keep a secret from my competition, get the book! The more contractors that know this valuable information, the better for all!"   Randy Fern - GC/Roofing Contractor, Texas


The result of helping your insured property owner customers achieve maximum settlement on their claims will be maximum income for you, your family and your company - money for a bigger or second home, a new truck with your favorite fishing rig, camping with the family, college for the kid's/grand kid's, longer and better vacations, etc., month after month and year after year.  

Industry Association Leader Endorsement

"I strongly endorse Larry Burtis and his 3RS Profit MAX / The Playbook contractor storm damage restoration process training program. It’s great for experienced contractors and their sales reps and even better for newer contractors and their sales reps who are struggling to get their customers storm damage claims fully, fairly and properly paid at real, true and accurate pro contractor free market pricing. Plus, it is extremely affordable."  Ed Fako - National Contracting and Claims Assn., Chicago, IL


 What's included?  What's in it for you?


3RS Profit MAX / The Playbook© is packed full of powerful stories, sales techniques, business set up and growth guidance, how to scale, business and production forms, and other useful tools and information that will completely change, to your great benefit, the way you conduct your storm and other property damage restoration contracting business. In fact, just a couple of the items included in the program, once learned and put into practice, could earn you many thousands of dollars in additional but well deserved profits and income – right away – if you take action, right away! 

Do you door knock and/or flyer, place newspaper ad's, buy radio time, etc.? 3RS Profit MAX / The Playbook© will teach you how to market your services and scale your company in the most powerful, effective and profitable way. You'll also learn how to increase your sign up rate with higher income, better educated property owners with bigger properties which will allow you to increase your insurance repair work income (and high dollar referrals) while dramatically decreasing your work load. Plus, you'll learn why, when doing insurance paid repair work, price competition is never an issue, why your fellow contractors are never your competition, and why you don't have to and should never give "free" estimates on insurance paid property damage restoration work. 

"From Fear to Financial Freedom - Selling 2 and 4 Success" ©

In "From Fear to Financial Freedom - Selling 2 and 4 Success"©, I write about how I was able to overcome some of the same fears that most of us have and in doing so, I was able to break through the barriers and limits that society attempts to place in our way – to "make my own movie", as it were and not, as I once heard someone say, “die with the music still in me." Sales Tips, Snippets and Other Thoughts will introduce you to powerful sales ideas used by some of the top producing sales men and women I’ve worked with over the years. How to Earn More Money through “Up Selling” teaches you how to earn more money through upgrade orders from your customers after you have helped them to maximize their property damage insurance claims.  

Sales Training Resources discusses several of the best resources for improving your skills. Know Your Products will turn basic trained "Insurance Restoration Sales" reps into well versed professional property damage restoration experts who are able to help their insured property owner customers with storm or other property damage to make sure that all the damage is accounted for and paid for at real, true, and accurate (RTA) pro contractor market prices.


"Unpacking the UPPA ex-contractors perspective"

UPPA - one of the most unjust, anti-free market, and potentially unconstitutional laws ever written

My 2017 thru 2019 estimate of legitimate claims dollars owed, but, as a result of inadequate insurance claims process training and UPPA restrictions, were never paid to insured property owners who in turn would have paid those same dollars to their contractors = $14,850,000,000 (BILLION). Estimated missed gross profits to the contractors on that amount = $6,237,000,000 (BILLION). Estimated missed manufacturer/supplier roofing, siding and other building product sales to their contractor customers over that same three year period = $4,668,000,000 (BILLION). 

Included with your order of 3RSystems, LLC contractor training program is my propriatory 3RSystems, LLC White Paper entitled "Unpacking the UPPA Conundrum - an ex-contractors perspective".  Based on over tens years of investigation and in depth research on the who, what, why and where history behind "Unauthorized Practice of Public Adjusting" (UPPA) laws, which includes conversations with various state Representaives and Senators from across the country, I reveal why they have proved so costly to residential and commercial property owners, their contractors, and their contractors roofing and related building product distributors.  I then reveal the ongoing process that I anticipate will soon bring an end to the UPPA conundrum and give it a proper burial.  This information alone, which is exclusive and only available to 3RSystems trained contractors, will place them (you) at the very top knowledge position of all residential and commercial remodel and restoration contractors nationwide.   


3RStimax©  - The RTA construction industry free market pricing standard

With their typically low ball pricing, relying solely on the so-called "insurance industry standard" or similar P&C insurance mandated estimating programs to estimate your customers repair work is, IMO, like shooting yourself in the foot with the P&C insurance industry's gun.  Included with your 3RS Profit MAX / The Playbook© restoration contractor training program order at no additional charge, your new and intentionally uncomplicated licensed for life contractor friendly and easy to use 3RStimax© repair estimating program will teach you how to and will allow you to price your customers insurance paid restoration work as well as your retail estimates at real, true, and accurate (RTA) pro contractor free market pricing instead of typically below market low ball P&C "insurance industry standard" forced market pricing.  With 3RStimax©, you'll also learn the important difference between "Cost +" estimates and LUMP SUM quotes (see below) and how knowing the difference can help you to avoid becoming caught in the "Badger Trap" which could cause you and your company serious legal and financial trouble.


"Cost +" Estimates Vs. Lump Sum bids?

Still submitting "Cost +" estimates that include GC O&P to your customer's insurance companies?  Submitting "Cost +" estimates that include GC O&P and then refusing to submit sub invoices could result in an accusation against you made by an insurance company to your customers that you (and possibly they) are committing insurance fraud.  The solution to this new and quite nefarious P&C insurance industry trick that we have dubbed as "the Badger Trap", that could potentially land you in jail, is included with your order of 3RS Profit MAX / The Playbook©

If you are a American Policyholder Association (APA) contractor member (and you should be), your 3RStimax© will come pre-loaded with the full content of the following legal notices and warnings that will be received by your customer's insurance company when you or they submit your restoration estimate/bid to them:  IMPORTANT DISCLAIMER TO ALL CUSTOMERS, INSURERS, AGENTS OF INSURERS, ADJUSTERS AND ENGINEERS:  MATTERS YOU MUST DIRECT TO OUR LEGAL DEPARTMENT:  TORTIOUS INTERFERENCE WITH A CONTRACT:  PLEASE BE ADVISED THAT WE REPORT INSURANCE FRAUD.  


The 3RS Adjuster Rebuttals - “Selling” Adjusters on Fully Paying Your Claims

The 3RS Adjuster Rebuttals - “Selling” Adjusters on Fully Paying Your Customers Claims addresses thirty-four of the most common excuses that the vast majority of adjusters and in house claim reps use when attempting to deny payment for legitimate damage and provides you with powerful and proven rebuttals to those excuses. Knowing these powerful and specific adjuster rebuttals will put you in the drivers seat and cause adjusters and in house claim reps to keep the nonsensical underpayment and false denial attempts to a bare minimum. 



3RSystems, LLC step by step business forms

Most forms are ready to personalize with your company information then print off. You can use as few or as many of the forms as you like. Also included with the business forms is the 3RS prospecting presentation, a sample contingency agreement contract with proper contract language and many other helpful forms along with, “The Process”, which goes over each form and explains how to best utilize them.



Mortgage Loss Draft Primer - Show Me the Money!

Although Countrywide Mortgage (Balboa) handles most of their own loss draft processing and Sterling National Corporation (previously known as Z C Sterling) handles a fair percentage, most of the loss draft processing done throughout the USA is handled by a Atlanta, GA based niche financial services firm.  In the Mortgage Loss Draft Primer, among other things, you'll learn who they are, who the top executives that are ultimately responsible for the terrible service are, and learn how to get a hold of them when your customer's insurance claim payments get lost in the "loss draft shuffle."

Pro Contractor Endorsement

"I came across 3RS Profit Max on the internet and could not be happier with it. I have gotten my pricing back where I wanted it and almost doubled my yearly net profits. I would highly recommend this to any contractor who is tired of under priced insurance company's."  Cory Edwards - Edwards Roofing, LLC Riverton, WY

Pro Contractor Endorsement

"I have been in the insurance restoration business for over 10 years. Fortunately a friend (also in the business) introduced me to Larry with 3RSystems. 3RSystems is very beneficial with its own software program vs. Xactimate, the thirty plus adjuster denials with rebuttals, and a full layout on how to run an insurance restoration business."   Jason Vogen - GC, Elite Exteriors, Burnsville, Minnesota


Pro Contractor Endorsement

"I have to tell you that this immediately made a difference in how my claims have been handled. I have been reading over and over, the excuses section, and it works! I love your stuff. Keep up the good work. I've geared most of my presentations now around your information. Lifesaver!" Brady Bisel, MBA/Contracting and Sales - Ohio

Property Owners Insurance Policy Overview

More and more these day's, the P&C insurance industry is promoting the UPPA fiction that contractor's are not capable of and should therefore be prohibited from assisting, advocating for, and negotiating on behalf of their customers because they don't understand insurance policy language. Considering the fact that most contractors who do insurance repair work on a regular basis are also property owners who pay insurance premiums and likely understand P&C insurance policies, how they work, and what they cover as well as anyone, that narrative falls flat. Fact is, policy language never once became on issue on any of my insurance restoration work. That being said, it never hurts to know all you can about the topic which is why I've recently added this new section that reviews the basics of all of the various types of P&C homeowner insurance policies available - including policies specific to Texas.


The 3RS Claims Process - from A to Z©

The 3RS Claims Process - from A to Z© is a detailed and complete how-to outline of the entire process as I practiced it over a number of decades which allowed me to help my insured storm damage property owner customers to achieve maximum insurance claim settlements on their insurance covered property damage claims which thereby allowed me to also achieve maximum profits and income for myself and my company.  Included are all of the necessary steps any contractor or contractor rep might need to take in order to help their insured property owner customers to achieve maximum claims pay outs on their storm and other property damage restorations including my thirty-four proven, powerful, and effective "Adjuster Rebuttals - Selling Adjusters on Fully Paying Your Claims" to beat back insurance adjusters disingenuous attempts to underpay and/or deny legitimate damage.


Pro Contractor Endorsement

“Larry, We at ACP Storm Repair are doing very, very well, thanks to your help in my early years in 2012-13. I get it now!! Thanks to you! Our average claim is $12,000 start and $50K finished!!!”   Alan Podvin, ACP Storm Repair, Parker, CO


Learn how to secure and MAXimize  GC O&P payments

The usual "3-trade rule", "not on roofing", "included in the line items", "need sub-contractor invoices" and "not complex enough" arguments for not paying GC O&P are specious, baseless and nonsensical arguments for not paying GC O&P on your jobs.  With "Overhead and Profit Issues – How to defeat the denials", you'll learn how to defeat those denials in record time and learn how to hold adjusters and claims managers who refuse to include O&P on your customers claims accountable.  Since GC O&P is calculated into the insurance premiums your customers pay, there is no valid reason or excuse for not paying full 100% cumulative GC O&P on your customers claims. Not paying GC O&P when it has already been "pre-paid" by your customers as part of their premiums results in, among other things, unfair and unjust enrichment to the insurance companies. By learning and understanding the language of "The O&P Statement" included with the training, you'll learn how to repeatedly defeat the typical GC O&P denial arguments and dramatically increase the number of jobs where you are paid full 100% GC O&P which will, in turn, vastly increase your per job profits and income.  In fact, as previously illustrated above under "3RStimax© - The RTA construction industry pricing standard", you may be able to avoid the O&P battles altogether while getting O&P paid as it should be paid - relative to your company's status rather than the mythical "10 & 10%" insurance industry "standard".  Review the 3RStimax© HOUSE Page 3 example below and pay special attention to how 3RStimax© automatically calculates GC O&P for you.

As shown - cumulatively calculated GC O&P at 14.5% and 14.5% relative to a particular contractors actual operating overhead and profit numbers.  When you submit your "estimate" as a LUMP SUM BID, the insurance company will only receive SPEC Pages 4 thru 6 which show the line items but not the line item prices along with LUMP SUM BID Page 7 that shows your LUMP SUM BID total price and materials sales tax (where required) only.


Adjuster/Engineer Questionnaire/Report

The Adjuster/Engineer Questionnaire/Report form is to be given to adjusters and engineers to complete prior to conducting their inspections. The form asks that they include their inspection narratives with their loss reports or "forensic" engineering reports. The form also includes the following highlighted warning notice to adjusters and engineers at the bottom of the page: "BE ADVISED THAT INSURANCE FRAUD OCCURS WHEN AN INSURANCE COMPANY, INSURANCE AGENT, INSURANCE ADJUSTER, INSURANCE CLAIMS MANAGER, INSURANCE CLAIMS EXECUTIVE, AND/OR FORENSIC ENGINEER COMMITS A DELIBERATE DECEPTION IN ORDER TO OBTAIN AN ILLEGITIMATE GAIN." 


3RSystems, LLC Property Owners Insurance Storm Damage Recovery Guide

Now included with 3RS Profit MAX / The Playbook© restoration contractor insurance claims process training is the newly revised and updated 3RSystems, LLC “Insured Property Owners Storm Damage Recovery Guide”. With this guide that you will give your insured customers access to only after they’ve signed your contract, you’ll turn your customers into well informed and staunch allies who will stand their and your ground when going up against their P&C insurance company’s usual delay, deny and defend nonsense.  Insurance adjusters issuing implied UPPA threats? You may not currently be able to negotiate on behalf of your customers or interpret policy language but with what your customers will learn from this guide, your customers will be able to successfully negotiate their claims and talk policy language all day long. Insurance company wants to argue about whether or not GC O&P is due on their insured’s claim. With a thorough understanding of what GC O&P is and why their insurance company should pay it on their claim, your customers will be in a strong position to also intelligently argue for full payment of GC O&P themselves.


3RS "If Then / From Filed to Final"©

No insured property owner who suffers wind, hail, flood or other storm damage should ever have to wait for months after their claim has been filed to procure a final - real, true and accurate (RTA) claim settlement offer because of claims delays, denials and underpayments resulting from the questionable and/or intentional actions of independent and staff insurance adjusters, in house claims managers and insurance company paid forensic engineers.  3RSystems, LLC's new "3RS If, Then / From Filed to Final"© claims process will help contractors, appraisers, public adjusters and plaintiffs attorneys across the country work together to shorten the "From Filed to Final" claims settlement process to weeks instead of months and, in conjunction with the American Policyholder Association (APA), bring justice and fairness to insured's whose legitimate property damage claims have been unjustly delayed, denied and underpaid by their insurance companies. 


Additional helpful information regarding Insurance Company Bad Faith Practices, Prejudicial Engineering Firms, Busy-body “Do-Gooder” Bureaucrats, Insurance Adjusters and Claims Representatives - "Ah did not...find any damage", 2 + 2 = 3? - "The Perfect Hail Storm" - The Effect of Estimating Software on Pricing, Lack of Training, Overhead and Profit Issues, Business Structure, Marketing - "The 3RS Presentation", Auditing the Loss Report, Covering Your Ass-ets, Contingency Agreement Contracts, Insurance Company and Mortgage Servicing Company – Loss Draft Processor executive names and contact information, common and costly mistakes, how to price your work at real, true, and accurate (RTA) pro contractor pricing, getting the claim filed the right way so that the insured(s) maintain control, how to get paid for line items that most contractors never think to charge for, and much more!

With 3RS Profit MAX / The Playbook©, you'll learn the restoration insurance claims process from the construction, financial, and legal perspectives that no one else in the country teaches!